Build your brand, not just your sales, with our hybrid approach.
We combine the power of Performance Marketing and Brand Marketing to deliver on both short-term sales goals and long-term brand objectives.
We combine the power of Performance Marketing and Brand Marketing to deliver on both short-term sales goals and long-term brand objectives.
ZIG WHILE THEY ZAG
Don’t Fall For The Performance Marketing Only Trap.
Brand Marketing
Elevate Your Brand and turn strangers into customers raving fans.
The sole focus on performance marketing has left most brand experiences exactly the same. The same UGCs, email flows, offers and pretty much everything else. We help you break the status quo and deliver unique and memorable brand experiences that break through the noise and bring your customers back for more.
Deliverables:
- Brand development and positioning strategy
- Brand activation strategy, initiatives and campaigns
- Customer persona creation and analysis
- Full-funnel branded marketing campaigns
- Performance X Brand Marketing synergy plan
- Cross-channel, online and offline marketing campaigns
- Content and storytelling strategy
- Influencer and partnership collaborations
- Guerilla marketing campaigns
PERFORMANCE MARKETING
Drive Immediate Results with Social & Search Ads and Email & SMS Marketing.
In a cashflow DTC world, performance marketing still plays a crucial role. We create and optimise best in class campaigns across paid social, search, email and SMS to grow your sales and achieve your short-term cashflow goals.
Deliverables:
- Omnichannel Customer Acquisition & Retention.
- Social media advertising campaigns - FB, IG, TikTok.
- Search engine marketing (SEM) campaigns - Google & Bing Ads.
- Email and SMS Marketing - Weekly campaigns & Automated flows.
- Retargeting and remarketing strategies - Cross channel organic & paid.
- Conversion rate optimisation (CRO) - Audit & recommendations.
- Real-time analytics and reporting - Daily updates, weekly reporting.
- ROI-driven budget allocation and management - Scaling profitably
Growth Consulting
Ensure you're heading in the right direction to save money, time and give you peace of mind.
We'll work closely with your in-house or agency team to provide the strategic direction and support needed to drive better results and unlock faster growth. Ensuring you find the perfect balance between performance and brand marketing.
Deliverables:
EXPERT ANALYSIS:
- In-depth analysis of your business model, cashflow and overall strategy
- In-depth evaluation of your current marketing efforts
- Identification of areas of improvement, efficiencies and growth opportunities
- Assessment of the ideal balance between performance and brand marketing
- Customised marketing strategy aligned with your brand's goals and vision
- Combination of the best of performance and brand marketing to meet short term cashflow needs with long term brand equity goals.
- Recommendations for a well-rounded approach to growth
- Working hand-in-hand with your existing team
- Guiding performance marketers to incorporate brand marketing strategies
- Fostering a more holistic and effective marketing mix
- Continued support and guidance after strategy delivery
- Monitoring progress and providing recommendations for adjustments
- Ensuring your team stays on track and thrives with a balanced marketing approach
Case studies:
How we took Silverback all the way to the top of their niche: achieving first-order profitability, cultivating a loyal fan base, and Generating over £1.5M in revenue + more.
Exploding HMN24 sales & subscriptions Tripling total orders, increasing first-time customers while reducing CAC by 40% and hitting 5x revenue from subscriptions.
CONTACT US
Email: info@barbellmarketing.co.uk
HQ Office
International
114 Royal Arch, Wharfside Street, The Mailbox, Birmingham B1 1RG
3007 West Avenue Tower, Dubai Marina, Dubai, UAE
Birmingham,UK
Dubai, uae
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