Circadian Success| Exploding hmn24 Sales & Subscriptions.
tripling Total orders, increasing first time customers while reducing CAC by 40% and hitting 5x revenue from subscriptions.
CLIENT:
HMN24 - 24 HOUR PERFORMANCE OPTIMISATION SUPPLEMENTS
HMN24 is the world's first range of supplements designed to support our circadian rhythm (natural body clock) to fully optimise your cognitive and physical performance 24 hours a day. Say goodbye to morning grogginess, afternoon slumps and evening struggles to unwind and sleep.
GOALS:
- 1Reverse the downward sales trend, increase revenue, all while improving marketing efficiency.
- 2Increase subscriptions to help secure investment.
GOAL 1: Reverse the downward sales trend while improving marketing efficiency.
CHALLENGE: A downward sales trend could be due to a single or a number of reasons, our first challenge was can we correctly identify the reason the first time. (easier said than done but we have a methodical process for this). The second challenge, can we create a short-term action plan to address what we found to ultimately flip the trend upwards? And finally, the third challenge can we increase sales while increasing marketing efficiency (Higher ROAS, Lower CACs). |
DELIVERABLES:
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OUTCOME:
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GOAL 2: Increase subscriptions
CHALLENGE: Getting people to subscribe and commit to recurring payments is not an easy task… Getting them to subscribe during a cost-of-living crisis is a massive challenge, luckily we thrive on big challenges. |
DELIVERABLES:
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OUTCOME: Subscriptions revenue grew by 5x |
TESTIMONIAL
"A METICULOUS PLANNING PROCESS OUTLINED, CONSTRUCTED, AND SLOWLY PUT INTO PLAY...TARGETS WERE HIT AND AT EACH STAGE REVIEWED...HIGHLY RECOMMEND BBM, GREAT TEAM, GREAT WORK RATE, AND GREAT DELIVERY."
PHIL LEARNEY - CO-FOUNDER OF HMN24
PHIL LEARNEY - CO-FOUNDER OF HMN24
"BBM has, on the surface, the same proposition that so many agencies have, and so many of us have been burnt by.
I entered this with huge trepidation, with lots of the right things being said, a team that knows what to say and when the ‘technical’ talk and the numbers all sounded, as usual, too good to be true.
Then to be met with a perfectly rational research phase and fee, the thought of how much that will cost if it goes wrong or if it was all just talk?
Gut feelings soon change when you lose large amounts of start-up cash as many of us know all too well.
The team at BBM put together what we felt were honest and realistic targets. To some extent quite conservative given the speculative numbers I’d heard from other agencies. Numbers we would be more than happy with but the reason we engaged BBM was the inconsistency in hitting them and the uncertainty that brought to the business.
They met with us as a team and went through the hows, and the whys and answered any questions we had. There was then a meticulous planning process outlined, constructed and slowly put into play. Nothing rushed, everything considered and targets, well, they were hit and at each stage reviewed. What worked, what didn’t, and what might in the future.
All ‘backend’ work is explained and rationalised to keep us well and truly in the picture. A research phase more than well spent and when you move beyond that point it then starts to get exciting!
I entered this with huge trepidation, with lots of the right things being said, a team that knows what to say and when the ‘technical’ talk and the numbers all sounded, as usual, too good to be true.
Then to be met with a perfectly rational research phase and fee, the thought of how much that will cost if it goes wrong or if it was all just talk?
Gut feelings soon change when you lose large amounts of start-up cash as many of us know all too well.
The team at BBM put together what we felt were honest and realistic targets. To some extent quite conservative given the speculative numbers I’d heard from other agencies. Numbers we would be more than happy with but the reason we engaged BBM was the inconsistency in hitting them and the uncertainty that brought to the business.
They met with us as a team and went through the hows, and the whys and answered any questions we had. There was then a meticulous planning process outlined, constructed and slowly put into play. Nothing rushed, everything considered and targets, well, they were hit and at each stage reviewed. What worked, what didn’t, and what might in the future.
All ‘backend’ work is explained and rationalised to keep us well and truly in the picture. A research phase more than well spent and when you move beyond that point it then starts to get exciting!
Highly recommend BBM, great team, great work rate and great delivery."
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CONTACT US
Email: info@barbellmarketing.co.uk
HQ Office
International
114 Royal Arch, Wharfside Street, The Mailbox, Birmingham B1 1RG
3007 West Avenue Tower, Dubai Marina, Dubai, UAE
Birmingham,UK
Dubai, uae
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