1. OUR INTERESTS ARE MORE ALIGNED WITH YOURS, THE CLIENT/BRAND.

Our client interest, results-focused model is the reason why we only work with 5 brands at a time. This is to maximise impact and results for those 5 clients. While other agency’s, own interest, revenue-focused model is the reason why they work with 20-30+ clients, to maxise their revenue.

Clearly, one is aligned with your best interests and the other with their own.

2. IN-COMPARABLE WORKRATE & FOCUS

Times have changed, and the era of FB ad arbitrage is over, winning takes a lot more focus and effort than it did when just throwing a couple of FB ads and emails together every week would be enough.

This is something most agency models have failed to recognise and adapt to, they still operate on an old standardised model of weekly tasks, but this isn't due to them trying to maximise client results but instead trying to manage the overflow of clients they have.

Imagine how difficult it is to scale one brand, now imagine doing that for 20-30 at one given time, impossible!

Our team only works with 5 brands at any given time which means you get deep-focused, daily work on your brand that always moves the needle, not weekly standardised work that ticks boxes.

3. FITNESS SPECIALISTS VS E-COM GENERALISTS

With over 6+ years in the fitness space, we’ve built an unrivalled depth of knowledge of customer profiles, segments and subsegments, effective messaging and ad types, and ultimately what works in this space.

This allows us to quickly and effectively apply this knowledge to expedite client success.

On the other hand, other agencies would need to start understanding your products, target market, competitive landscape and others from ground zero because they have spread their knowledge and learnings across a range of non-transferable industries.


Meaning they need to do more testing, which costs clients valuable time and money.

4. WE BUILD BRANDS NOT JUST STORES

Most agencies are one trick ponies, and that trick is performance marketing (ads + emails), the issue with a performance marketing-only approach is that it is optimised around short-term goals; mostly involving heavy discounting and high-frequency activations with the sole goal of extracting the most out of your customers in the quickest time. As you can imagine, this approach works until it doesn't, and by the end, it costs you your long-term brand equity goals as customers abandon your brand for feeling used. On the other hand, we build brands with a hybrid approach of brand and performance marketing, striking the perfect balance between short-term cash flow and long-term brand equity.

5. FAVOURABLE TERMS

Most agencies will tie you into a 3-6 month contract right from the get-go, this poses a risk to you as you can never be sure how it will work out. We’ve scrapped that and instead offer a 30-day rolling agreement, where either of us can cancel with a simple 30-day notice. We’re not here to tie anyone into anything their not happy with.

Conclusion

So as you can see we have flipped the agency model on its head to derisk and optimise it all in the client's favour… That’s how confident we are in providing success for the 5 brands we choose to work with.
It's apples and oranges really, in fact, we are much more comparable to an in-house team, without the high salaries and additional costs that come with it (PAYE, office space, equipment and so on).

So if you want to maximise results and expedited success choose Barbell Marketing.