INTRODUCING A WOMEN'S RANGE TO SILVERBACK
A Male DOMINATED Strong Man apparel brand.
Silverback is the UK's #1 Strongman brand, it's a brand that goes beyond just clothing, inspiring and empowering its customers to better mental health, physical strength and emotional resilience.
- Women's Range Launch Strategy
- Photoshoot Arrangements
- Email Campaign
- Ads Creation
Help to introduce a women's range to a male-dominated niche and customer base, despite constant stock delays, incomplete apparel sets, and tight turnaround timelines (photoshoot, launch, shipping) to successfully generate a new revenue stream and customer base all while attempting not to alienate the current predominately male database.
“Who said Women can’t be Alpha?”
Name of the campaign
From launch, we generated an additional 25% of the revenue that month.
Then built an active women's database of multiple five figures.
And since the women's range has been continuously expanding with more female athletes, ranges and of course customers.
Then built an active women's database of multiple five figures.
And since the women's range has been continuously expanding with more female athletes, ranges and of course customers.
Impact by numbers
Additional revenue stream generated since the launch.
From near 0 to 13K female database.
25%
13k
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