Sneak Peak into
what the next 6 weeks LOOK like working with an elite agency.
what the next 6 weeks LOOK like working with an elite agency.
Customer Acquisition Strategy
By our very own Head of Customer Acquisition Ruud.
By our very own Head of Customer Acquisition Ruud.
Time Stamps:
- Intro 0:00-0:10
- Ruud's Experience 0:11-0:33
- What & Why Ruud does what he does 0:34-1:07
- Proven Results 1:08-2:08
- The Process (Ruuds Results mechanism) 2:09-8:42
- End 8:43-9:16
RUUD
Head of Customer Acquisition at Barbell Marketing
Spent over $10 million in Ads
Generated over $24 million in Ads
Mentored by Ashton Green
Generated over $24 million in Ads
Mentored by Ashton Green
Knows how to make success inevitable through a perfect process and put cause and effect next to each other.
Maximize Your Fitness Brand's Growth with Our Proven Expertise
We build on our extensive speciality knowledge of the fitness market (over 6 years), and paid media experience (millions in revenue generated) so we can hit the ground running with your brand.
We have a proven methodical process which we follow to find/improve the all important product-market fit, improve ad efficiency, and drive more profitable growth sooner.
We ensure we get some quick wins even while we are in the all important research phase.
Breakdown of 6 weeks in context of Customer Acquisition
WEEK 1 - Setting the Foundation: Quick Access, Deep Research, Initial Plan, Clear Set-up
Step 1: Our rapid 2 hour onboarding ensures we get access quickly and without a hitch.
Step 2: Our deep, thorough customer, market & business research ensures we unearth valuable insight from all key areas to identify the most important & immediate opportunities.
Step 3: We find the best product market-fit, craft the most effective marketing messaging, and plan for testing our initial hypothesis on what will work.
Step 4: We set up automated KPI dashboards to track key metrics, & create projections dashboards to monitor progress which help keep the business on target & us accountable for growth.
Step 2: Our deep, thorough customer, market & business research ensures we unearth valuable insight from all key areas to identify the most important & immediate opportunities.
Step 3: We find the best product market-fit, craft the most effective marketing messaging, and plan for testing our initial hypothesis on what will work.
Step 4: We set up automated KPI dashboards to track key metrics, & create projections dashboards to monitor progress which help keep the business on target & us accountable for growth.
WEEK 2 - Campaign set-up: Initial Hypothesis Testing
This week, we will be setting up campaigns on both Google & Facebook platforms. We will use a targeted approach, testing the audience and their motivators, desired outcomes, and social influences. Our approach includes using frameworks for rationalisation, gradualisation - intensification, and story, which has proven to be highly effective in increasing first-time customers and reducing cost per acquisition.
WEEK 3 - Optimising Shopping Ads and Testing Strategies.
For Week 3, we will be focusing on optimising our shopping ads. This involves utilising effective processes to increase results through shopping title optimisation. In addition, we will also be testing a new target audience and continuing to refine our week 2 audience testing efforts. To further enhance our performance, we will also set up single keyword ad groups on Google. These targeted efforts will provide valuable insights and improve our overall results.
WEEK 4 - Crafting Benchmark Breaking Landing Page(s)
A week of Transformative Results, Week 4 marks a significant milestone in our customer acquisition journey, as we implement all the learnings from the previous weeks into a landing page that’s optimised for conversion based on data from testing. We expect to see a significant improvement in key performance metrics such as cost per add to cart, checkout, and cost per acquisition.
WEEK 5 - Remarketing & Objections
Week five, is yet another milestone as we focus on implementing remarketing campaigns to address common objections and concerns of potential customers. These objections include establishing differentiation from competitors, building trust and credibility as a brand, and presenting unique perspectives on a saturated product offering. By addressing these objections effectively, it’s proven to be one of the most effective ways to increase customer conversion rates and drive business growth.
WEEK 6 - Continuation and Refinement
During week six and onwards we focus on refining and optimising our efforts from all previous weeks until we have the most optimal formula of the best messaging, audience targeting, and landing page optimisation. And that’s when the magic happens and we’re ready to scale big time. We rinse and repeat this proven process through your product vertical and audience subsegments to continue to find more product market fits and grow your brand profitably.
faqs:
Month 1 is all about a quick, smooth onboarding (week 1), followed by deep, thorough research (weeks 2&3), this is then followed by crafting and presenting our winning growth strategy and plan of action for the next 3 months (week 4).
Month 2 is all about testing, we put our hypothesis to the test to find out what works and what needs to be improved.
Month 3 is where we use the insight from our research and testing to begin to scale winners and bin losers.
Month 4+ is all about scaling and winning. Now we are fully integrated and have months of experienced researching, testing, learning and improving what works specifically for your brand under our belt, it's time to be impacting your brands growth on big scale.
Month 2 is all about testing, we put our hypothesis to the test to find out what works and what needs to be improved.
Month 3 is where we use the insight from our research and testing to begin to scale winners and bin losers.
Month 4+ is all about scaling and winning. Now we are fully integrated and have months of experienced researching, testing, learning and improving what works specifically for your brand under our belt, it's time to be impacting your brands growth on big scale.
Our onboarding process is quick and efficient, from a brand's perspective, it's a matter of 2 hours, following our step-by-step onboarding experience to give us access to channels and answer our research survey.
From there we take over your marketing channels, immediately managing and optimising your existing ads and delivering email campaigns optimising key flows within 7 days.
In fact, we would bet that our onboarding process is the smoothest you've ever experienced.
From there we take over your marketing channels, immediately managing and optimising your existing ads and delivering email campaigns optimising key flows within 7 days.
In fact, we would bet that our onboarding process is the smoothest you've ever experienced.
You will start to see quick wins nearly instantly, we work from day one to find and get quick wins that improve results on KPIs, even as we are onboarding you and going through the research and strategy phase in Month 1.
However, and quite logically, the results and wins get bigger as time goes on, as we get more familiar with your business, complete testing in Month 2, and begin to scale in Month 3, & 4.
You will see improvement and progress throughout but as an overly cautious rule of thumb, the real big wins in rev / profit come in month 4 and onwards!
Note: this doesn't mean we wont be beating your average monthly revenue before, in most cases we do even as soon as month 1,2 or 3 but what it does mean is in terms of major profitability and growth, this will of course come after we have gone through our methodical and meticulous process as outlined above to give you the long term big win growth we agree on.
However, and quite logically, the results and wins get bigger as time goes on, as we get more familiar with your business, complete testing in Month 2, and begin to scale in Month 3, & 4.
You will see improvement and progress throughout but as an overly cautious rule of thumb, the real big wins in rev / profit come in month 4 and onwards!
Note: this doesn't mean we wont be beating your average monthly revenue before, in most cases we do even as soon as month 1,2 or 3 but what it does mean is in terms of major profitability and growth, this will of course come after we have gone through our methodical and meticulous process as outlined above to give you the long term big win growth we agree on.
Our average retention rate is over a year. Yet our contract terms are monthly rolling, which says a lot about our customer satisfaction.
Brands stay with us because they believe we are the best to fulfil their long-term potential not because they are stuck in a contract.
In the unlikely case, you wish to cancel, a simple email will trigger our 30-day cancellation notice to end the agreement the following month.
Brands stay with us because they believe we are the best to fulfil their long-term potential not because they are stuck in a contract.
In the unlikely case, you wish to cancel, a simple email will trigger our 30-day cancellation notice to end the agreement the following month.
This depends on what level of service you chose, but for the ones that you do choose to go with little to none as the aim is to free you up to focus on other important areas of the business, so together we can maximise the key activities that will drive growth. For most clients, we take care of the marketing, while they take care of back-end operations.
Again this depends on what level of service you chose, our customer acquisition and retention services start from only £3,000/mo each. Contact us for a no-obligation discovery call if you qualify, followed by an accurate quote for the services you need.
BBM's team work with only 5 brands at one time. We’ve tried more and so have you, but it just doesn’t work for what's needed for success in 2023. Our personal service almost operates and feels like an in-house team just without the large price tag.
Trust us with your business. We know it’s a big ask — but we’re not here to simply tweak budgets or do the things you could do yourself. Our team of specialists dedicate their life to their craft, spending most of their days learning, DO-ing, and becoming the best at what they do. they thrive on autonomy, responsibility and of course full accountability. So all we ask from the brands we work with is to be open to new ideas and work with us as one team to make your brand the #1 in your niche.
We're fitness brand specialists, not ecom generalists, so we've proven to have achieved what you aim to achieve in the same niche not an unrelated one.
We're focused on delivering the best results and unmatched high-level service for only 5 brands at once, not on getting as many agency clients as possible at the expense of quality.
We feel like an in-house team, and we have the reputation and results testimonials to back it all up.
But hey, instead of throwing out more claims as the other agencies do, we let our clients do the talking. Simply click here to see how we are comletely different.
We're focused on delivering the best results and unmatched high-level service for only 5 brands at once, not on getting as many agency clients as possible at the expense of quality.
We feel like an in-house team, and we have the reputation and results testimonials to back it all up.
But hey, instead of throwing out more claims as the other agencies do, we let our clients do the talking. Simply click here to see how we are comletely different.
CONTACT US
Email: info@barbellmarketing.co.uk
HQ Office
International
114 Royal Arch, Wharfside Street, The Mailbox, Birmingham B1 1RG
3007 West Avenue Tower, Dubai Marina, Dubai, UAE
Birmingham,UK
Dubai, uae
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