At the helm of a flourishing direct-to-consumer (DTC) brand, you may find yourself pondering over the mystical formula that will rocket your brand from a seven-figure entity to an eight-figure phenomenon. You may envisage a humongous marketing budget or an all-encompassing data analytics suite as the linchpins for this leap. Yes, these components carry weight, but the linchpin that truly outshines them all is a far more rudimentary concept: Simplicity.