REfresh Silverback's Brand identity, STRATEGY and messaging

to reflect the explosive growth and Leading POSITION in the Strongman niche.

The goal of this branding project was to first understand what Silverback was seen by its customers, and by its employees and founders and then what Silverback wanted to be known for and as in the future. Once we got clarity on this, we then looked at what we needed to position Silverback as the market leader. The outcome of the brand refresh was not only a polished new look that reflected their positioning but also it created a feeling of excitement and drive for silverbacks future amongst the internal team, by getting everyone clear on the brand's new mission and vision and key messaging.

CONSISTENtly delivered across all channels

CLIENT:
Silverback is the UK's #1 Strongman brand.

DELIVERABLES:

• Brand Identity, Strategy and Messaging (Brand Book).
• Newfound visual and messaging consistency across all channels
• Crystal clarity on Mission and Vision amongst all stakeholders.

OUTCOME:
A clear understanding of what Silverback stands for. Better knowledge of how customers perceive the brand and what draws them into being brand advocates. Better communication between customers and the brand (vice-versa). But most importantly it's now a brand that goes beyond just clothing, inspiring and empowering its customers to better mental health, physical strength and emotional resilience, Which translated into stronger market positioning, higher conversions, and lead Silverback to become an 8 figure brand.

Clarity. Consistency. Inspiration.

Upgraded visual standards and messaging consistency that reflected Silverback's positioning as the #1.