Other Agencies
Barbell Marketing
In-House Team
STRATEGIC APPROACH
Mono-Focused (Performance Marketing)
Hybrid Approach (Performance + Brand Marketing)
Often Mono-Focused (limited by cost)
SECTOR SPECIALISATION
Generalists across different niches
Specialists in the Fitness Niche
Depends on the team's experience.
FITNESS SECTOR EXPERIENCE
Limited due to generalised client types
Over 6 years building an unmatched depth of knowledge of the market and customer profiles
Depends on the team's experience
WORKLOAD
Often work with many clients (15-20+) which affects service quality
Work with only 5 brands at a time for high-quality service
N/A
COST
Costs can vary, often with hidden fees such as fees for additional channels like SMS, Google ads…
Affordable, scalable, and straightforward.
Performance Marketing:
Ads (all channels) + Emails (incl SMS)
5K/mo +vat
Performance Marketing:
Ads (all channels) + Emails (incl SMS)
5K/mo +vat
Most expensive due to salaries, benefits, training, and overhead costs
TERMS
Often 6+ month contracts
Flexible monthly rolling, easy cancellation
Long term
KNOWLEDGE
Often marketing Only
Marketing + CRO Business ops + Finance and more
Mostly marketing only
PERSONAL ATTENTION
Often limited due to high client-to-staff ratio
Core team focused on you and upto 4 other brands max.
1:1
SPEED OF IMPLEMENTATION
Varies, may be slower due to the number of clients
Fast to implement new strategies
Fast to implement new strategies
SERVICE ADAPTABILITY
Services often standardised
Builds services around your brand's needs
Limited by in-house skills and resources
SERVICE SCALABILITY
Varies, may struggle with sudden growth
Services can scale with your business growth
Limited by in-house resources
Sneak Peak into what the next 6 weeks LOOK like working with an elite agency.
Customer Acquisition Strategy
By our very own Head of Customer Acquisition Ruud.
By our very own Head of Customer Acquisition Ruud.
Time Stamps:
- Intro 0:00-0:10
- Ruud's Experience 0:11-0:33
- What & Why Ruud does what he does 0:34-1:07
- Proven Results 1:08-2:08
- The Process (Ruuds Results mechanism) 2:09-8:42
- End 8:43-9:16
faqs:
Our onboarding process is quick and efficient, from a brand's perspective, it's a matter of 2 hours, following our step-by-step onboarding experience to give us access to channels and answer our research survey.
From there we take over your marketing channels, immediately managing and optimising your existing ads and delivering email campaigns optimising key flows within 7 days.
In fact, we would bet that our onboarding process is the smoothest you've ever experienced.
From there we take over your marketing channels, immediately managing and optimising your existing ads and delivering email campaigns optimising key flows within 7 days.
In fact, we would bet that our onboarding process is the smoothest you've ever experienced.
You will start to see quick wins nearly instantly, we work from day one to find and get quick wins that improve results on KPIs, even as we are onboarding you and going through the research and strategy phase in Month 1.
However, and quite logically, the results and wins get bigger as time goes on, as we get more familiar with your business, complete testing in Month 2, and begin to scale in Month 3, & 4.
You will see improvement and progress throughout but as an overly cautious rule of thumb, the real big wins in rev / profit come in month 4 and onwards!
Note: this doesn't mean we wont be beating your average monthly revenue before, in most cases we do even as soon as month 1,2 or 3 but what it does mean is in terms of major profitability and growth, this will of course come after we have gone through our methodical and meticulous process as outlined above to give you the long term big win growth we agree on.
However, and quite logically, the results and wins get bigger as time goes on, as we get more familiar with your business, complete testing in Month 2, and begin to scale in Month 3, & 4.
You will see improvement and progress throughout but as an overly cautious rule of thumb, the real big wins in rev / profit come in month 4 and onwards!
Note: this doesn't mean we wont be beating your average monthly revenue before, in most cases we do even as soon as month 1,2 or 3 but what it does mean is in terms of major profitability and growth, this will of course come after we have gone through our methodical and meticulous process as outlined above to give you the long term big win growth we agree on.
Our average retention rate is over a year. Yet our contract terms are monthly rolling, which says a lot about our customer satisfaction.
Brands stay with us because they believe we are the best to fulfil their long-term potential not because they are stuck in a contract.
In the unlikely case, you wish to cancel, a simple email will trigger our 30-day cancellation notice to end the agreement the following month.
Brands stay with us because they believe we are the best to fulfil their long-term potential not because they are stuck in a contract.
In the unlikely case, you wish to cancel, a simple email will trigger our 30-day cancellation notice to end the agreement the following month.
This depends on what level of service you chose, but for the ones that you do choose to go with little to none as the aim is to free you up to focus on other important areas of the business, so together we can maximise the key activities that will drive growth. For most clients, we take care of the marketing, while they take care of back-end operations.
Again this depends on what level of service you chose, our customer acquisition and retention services start from only £3,000/mo each. Contact us for a no-obligation discovery call if you qualify, followed by an accurate quote for the services you need.
BBM's team work with only 5 brands at one time. We’ve tried more and so have you, but it just doesn’t work for what's needed for success in 2023. Our personal service almost operates and feels like an in-house team just without the large price tag.
Trust us with your business. We know it’s a big ask — but we’re not here to simply tweak budgets or do the things you could do yourself. Our team of specialists dedicate their life to their craft, spending most of their days learning, DO-ing, and becoming the best at what they do. they thrive on autonomy, responsibility and of course full accountability. So all we ask from the brands we work with is to be open to new ideas and work with us as one team to make your brand the #1 in your niche.
We're fitness brand specialists, not ecom generalists, so we've proven to have achieved what you aim to achieve in the same niche not an unrelated one.
We're focused on delivering the best results and unmatched high-level service for only 5 brands at once, not on getting as many agency clients as possible at the expense of quality.
We feel like an in-house team, and we have the reputation and results testimonials to back it all up.
But hey, instead of throwing out more claims as the other agencies do, we let our clients do the talking. Simply click here to see how we are comletely different.
We're focused on delivering the best results and unmatched high-level service for only 5 brands at once, not on getting as many agency clients as possible at the expense of quality.
We feel like an in-house team, and we have the reputation and results testimonials to back it all up.
But hey, instead of throwing out more claims as the other agencies do, we let our clients do the talking. Simply click here to see how we are comletely different.
CONTACT US
Email: info@barbellmarketing.co.uk
HQ Office
Birmingham,UK
Alpha Tower, Suffolk Street Queensway, Birmingham B1 1TT
International
Dubai, uae
3007 West Avenue Tower, Dubai Marina, Dubai, UAE
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